Market knowledge through MMAS Insight Research
In B2B marketing strategy, the implementation of Market Research for the collection of operational insights does imply the utmost expertise and a range of know-how that should be duly enhanced, such as the sizing of the universe and its contactability.
As a matter of fact, it is extremely important to define accurately the reference universe of the research and its segmentation, in order to outline a genuinely emblematic sample; in addition, the availability of files with contat details (MMAS db) provides access to previously surveyed, profiled and updated interlocutors.
Finally, last but not least, the additional value of an experienced staff, specialist in business-to-business interviews.
Hence, we are dealing with a typology of market research with some major features of uniqueness for B2B world (Points of sale and Professionals).
In addition to this custom reaserch activity, thanks to data collection through six-monthly Revolving Panels, the MMAS system allows to launch veritable Multi-client Omnibus, where companies are free to enter questions about their specific needs, in a significant profitable manner.
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