The MMAS System (Micro Marketing Analysis System) is a Business model that, comparing Data owned by the Companies (e.g. Sales Distribution Data) with Market Figures coming from MMAS Census surveys, ensures:
- Business Intelligence Analysis
- Market Analysis and Research
- Planning of Trade and Communication Strategies
- Layout and Organisation of the Sales Force
- Commercial Actions throughout the territory
- GeoMarketing
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The MMAS System is comprised of:
- MMAS db – In-depth knowledge of the Normal Trade: sectors databases where the fact sheets of each profiled business (Trade and Professionals) are stored
- MMAS gis – MMAS gis Platform for GeoMarketing
- KubettONE – B2B Sales Network
- MMAS bi models – MicroMarketing e GeoMarketing for the assessment of sales performance throughout the territory: MMAS Business Intelligence Models
- MMAS insight research – Market knowledge through MMAS insight research